While the bogan has spent the past few years variously coveting foreign-looking domestically produced beer, Mexican beer, and low-carb beer, what has remained constant is that the bogan has continued to enjoy getting the more traditional Australian beers on the cheap. With this in mind, the bogan has been incensed by the revelation this week by Fairfax that Foster’s cancelled beer shipments to Coles and Woolworths because the rival supermarket chains has plans to sell beer for really, really cheap.
This is not the first time that the Australian supermarket industry duopoly has resulted in product price wars that raised the ire of producers; the bread wars of a decade ago have been more recently followed by $2 bottles of milk. But with Coles finally making good ground on its pursuit of Woolworths, the stage was set for a large scale retail battle on the grocery product closest to the bogan’s heart. For the bogan’s liver is located mere millimetres from its heart, separated only by the diaphragm.
Read the rest of the article over at the Boganomics blog!