#121 – The Lynx Effect

7 04 2010

Today’s classy woman makes informed decisions about the partner she chooses. She wants a man who knows at what temperature to properly serve cheese. A man who knows how to correctly decant cellared red wine to remove sediment. A man with at least a passing knowledge of American Modernist literature. A man who’s not going to run off with the first slapper who rubs up against him on the dancefloor, just as the Vengabus’ arrival appears imminent.

In short, the bogan male needs help to pick up a classy chick. Thankfully, help has arrived in the form of the Lynx Effect – an effect caused by scent so primally potent, females of the species instantly devolve to making mating decisions based purely on pheromonal response. After all, it’s named after a wild, toothsome big cat. One spray of this magic concoction, and even the most terminally ugly and crass bogan male can mack with the most ferociously unattainable corporate lawyer-cum-lingerie model.

The Lynx effect is so powerful, in fact, that other male grooming companies sent their super-awesome scientists off on missions to incorporate it into their slightly-less-masculine products. What emerged was a collection of hideously fragrant armpit saturators so powerful that it’s a wonder why bogans everywhere aren’t busy forming harems of slavering, fecund concubines. And the Lynx Effect spread to other deodorants. Brut, once the realm of older men looking for some generic, affordable suave chic, became ‘STILL BRUTALLY MALE’, making said middle-aged men the supposed target for the very slappers their wives are supposedly terrified of.

The smells created are so new to humankind, the companies eventually gave up trying to give them properly adjectival names, and instead assigned them words like ‘Accelerate’, ‘Sharp Focus’, ‘Pulse’, ‘Vice’ and ‘Dimension’. Of course, with smells so powerful, and names so powerful, it stood to reason that the cans’ propellant be so forceful as to be capable of generating individual ozone holes in three sprays.  Thus, the bogan can empty a can once a week, soon enough to maintain a rotating roster of nostril-assaulting musk.

On Thursday, the bogan’s ‘Java’ day, it exits its home to head off for work, a vaporous cloud wafting gently behind it, looking for all the world like heat haze. It wanders into the office, all winks and finger-guns, before slapping its co-worker on the rump and asking ‘Toots’ how she’s doing. On Friday he can no longer afford access to the Lynx Effect.


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253 responses

7 04 2010
Shirley M

The Lynx 3 marketing strategy has to be the most absurd concept ever formulated. I wonder if anyone actually goes for it?

7 04 2010
Sten Mk II

Don’t forget the Impulse used to cover up the fact that the girl smokes to stay thin. a true bogan classic.

7 04 2010
Tone

I remember hearing somewhere once that the reason Impulse cans are the size and shape they are is so that their owners can use them as a makeshift sex toy.

7 04 2010
AlyssaKT

Whether that was the manufacturers’ objective or not, I have heard many stories from ER nurses about exactly that.
This is probably why the lids don’t come off (and get stuck… up there…) anymore…
They “fell over in the bathroom getting out of the shower” you see.

A better explanation than explaining nakedness around the kitchen implements/remote controls etc…

Of course, designing products to resemble phallic objects is neither new nor exclusive to Lynx…

7 04 2010
caracal1788

As a woman, I smell that stuff and leave it to the proper match of Impulse.

7 04 2010
Benjamin

*applause*

Smart marketing from these folks. The only way of improving it would be to add the tag line “with bits of real Lynx in it, so you know it’s good”.

I also remember a line of deodorants whose names were based on various statistics of women when they were about to reach orgasm. Things like “176 bpm”, “60 breaths per minute”, blood pressure measurements and the like. Why this seems to have disappeared from the supermarket shelves I know not.

Also, on topic this time, take a look at this:

http://www.telegraph.co.uk/news/uknews/3489942/Boy-12-collapses-and-dies-after-spraying-too-much-Lynx-deodorant.html

Somebody failed here.

7 04 2010
Tubesteak

The only problem with the marketing is that the supposedly hot chick in the Brut ad ends up looking 33 instead of the optimal 17-23 due to all the fake tan and fake hair. This is wrong on many levels

7 04 2010
chubbybloodfart

marketing directly to adolescent hormone centres is lethal in the wrong demographic.

7 04 2010
chubbybloodfart

“Boy, 12, collapses and dies after spraying too much Lynx deodorant.
A 12-year-old boy collapsed and died from heart problems after using too much deodorant in the family bathroom.
was overcome by the solvents used in the can and collapsed in the bath at his family home. He died five days later in hospital.

An inquest heard 12-year-old boy died from cardiac arrhythmia, or abnormal heart rhythms, caused by exposure to solvents in the Lynx spray”

7 04 2010
betterthantheoriginalwally

Thats the Lynx effect baby.

24 02 2012
Jaakz (Jaques)

+100000000000

7 04 2010
Shirley M

Oh my. I just watched the Brut Max ad. WTF? Is it supposed to make sense?

7 04 2010
James

Of course it does. Brut turns men into magic robots, or something like that.

7 04 2010
chubbybloodfart

magic sexXx robots.

7 04 2010
Benjamin

With no penis or stomach. I wonder what he wants with the girl and the beer?

7 04 2010
Shirley M

The girl will drink the beer, become even more lusty than she already is and perform unspeakable solo erotic acts. Der.

7 04 2010
James

In any case, the robot is magic, and can magic up a penis. Don’t you know anything about magic robots Ben?

7 04 2010
Benjamin

No. Well, at least until you started educating me.

Something useful has fallen out of my head now. Ta.

7 04 2010
James

Always happy to help.

7 04 2010
Toddo

The ‘Brutaly male’ ad is an abomination. I recall that feminist groups tried to have it banned, but obviously failed, as it graces my T.V. screen every ad break during the footy.
The Men of Australia need to stand up and call to have it banned, as it is flipping embarrassing.
And, as mentioned in a previous comment a couple of weeks ago, the robot kicks the footy like a girl.

7 04 2010
WordNerd

The manner the robot kicks the footy is girl-like, or does he kick the footy like he would kick a girl? Or both? Now I’m confused.

7 04 2010
Toddo

If I knew who you were, I’d kick you.

7 04 2010
pinky has a brain

Toddo, this is why I don’t watch commercial teev. i know it’s hard in footy season to avoid it, but is listing to it on the radio just as bad? I don’t know, i don’t follow football…

7 04 2010
Toddo

Footy on the radio has many positives compared to T.V, such as not having to listen to Bruce McAvaney. (I’m not a bogan, but I prefer footy commentatators to be heterosexual)

7 04 2010
Cookie Monster

Shame he is teamed with The Cometti, the mans hair deserves a statue.

7 04 2010
Going bogue

But you have to listen to those insufferable ads for ambulance-chasing law firm Nowicki Carbone.

7 04 2010
Stapler

Yes, you are a bogan,

7 04 2010
Glass 'em all

Telling that Brut chose a robot to represent their customer demographic.

7 04 2010
Mezz

Highly fitting indeed!

7 04 2010
Falcon

reminds me of brian fantana in anchorman

“sex panther. it works 65% of the time all the time”

great post

7 04 2010
Tombarina

That’s because it’s made with bits of real panther, so you know it’s good…it’s a formidable scent… It stings the nostrils. In a good way.

7 04 2010
Benjamin

Careful folks. Don’t admit you like this movie.

According to this blog and its readership, it is the most bogan movie ever made.

I will remain silent, so as not to incriminate myself.

Embrace Anchorman. Funny is funny. TBL

7 04 2010
Benjamin

Thank you TBL. I’m moved to tears by your acceptance and tolerance.

7 04 2010
Simon

We forgive you Ben.

7 04 2010
Brimstone

I like lamp

7 04 2010
Tombarina

Loud noises!

7 04 2010
pinky has a brain

Benjamin, it’s a GREAT movie, so stupid and funny. Don’t be a bogan and close minded…I expect more from you… 😀

15 10 2010
Ash - Corporate Lawyer cum Lingerie Model

If Anchorman is a bogan movie, I’m going to fit my boobs in an Ed Hardy T-shirt and change my name to Schapelle.

7 04 2010
Tombarina

Don’t underestimate the power of The Lynx Effect.

God knows, one whiff of that potent brew, and for the average female it’s eyes closed, back arched, lips apart and mind racing.

e.Coli poisoning achieves very much the same effect, albeit with greater potential for eventual, blessed death. And it smells better.

7 04 2010
Robbie

hahaha….I smell the stench of this cheap piss-like aroma on the bus every morning 😦
…having said that, I do like this advertisement LOL!

7 04 2010
Benjamin

Awful.

7 04 2010
Shirley M

I HATE this ad! Hate it! That is all.

7 04 2010
Shirley M

Not as much as I hate the ad with the dude who is perspiring like a hose all over his girlfriends sandwich. Was that a Lynx ad?

7 04 2010
Tombarina

euw…not while I’m eating!
Shirl, I’m with you – I’d be hard-pressed to think of an ad I hate MORE than the armpit ad.

(I did giggle at Boom chicka wah wah, though. And while I’m not an Anchorman afficionado, I will stand loud’n’proud and defend the character of Brick as one of the funniest I’ve seen. “Look: I’m riding a big furry tractor!” Shall away, now, and self-glass…)

7 04 2010
pinky has a brain

YES Tombarina!! I am so with you on that one!!

7 04 2010
Steve

You admit this………..here?

7 04 2010
loftie

Oh – so LYNX is actually an american brand that has been re-branded to suit the BOGAN dollar (AXE = LYNX)

Funny, I thought that AXE would have worked too…
Its a big huge weapon… it chops stuff… it kills things…

Lynx…. at the end of the day – is just a big pussy….

7 04 2010
Tone

I would have thought that the name ‘Axe’ would be to make the product attractive to African-Americans. As in “sprayin’ dat shit on mah body gets all the bitches hawt and they start axe-ing me to take dem back to mah crib, ya know whut ahm sayin’?”

7 04 2010
Fiona of Toorak

LOL. I’ma axe you any questions I have ’bout ebonics, Tone.

7 04 2010
chubbybloodfart

& I will save my eugenics questions for tone

7 04 2010
Tone

Fo’ shizzle, dawg!

7 04 2010
Fiona of Toorak

LOL. My higher degree in the Classics hasn’t really prepared me well for this new “urban” speak.

7 04 2010
Sten Mk II

who are you?

7 04 2010
common man

sten the 2nd ms penelope=thunderbirds r go tbls puppet

7 04 2010
JimC

Hilarious! You should write a new Aussie movie called BOGUEZ ‘N THE HOOD.

Throw in a few gay, half-Greek junkie aborigines and the finding bodies will be clawing over each other to finance it.

And get David Ceasar to direct.

7 04 2010
Tombarina

Sensational suggestion, but James Cameron should direct it.

In 3D.

And instead of blue, the main characters would be tangerine-hued, and of the ethnic grouping Bii’nglle.

7 04 2010
Gorey

This post is gold.

7 04 2010
Antosha

LOL !!

7 04 2010
Stapler

The director’s name is actually David Caesar.

7 04 2010
Tombarina

True…..of Mullet. And the mindnumbingly bad Idiot Box.

13 04 2010
Home of the Gunt

And he’s a fucking twat.

23 04 2010
Carlos the Jackal

But it just seems that the way people use Lynx to excess, one could just call it Axe-murder…

7 04 2010
chubbybloodfart

I can’t believe that is real.
I kept waiting for her to k*ck him in the nuts or something…

7 04 2010
Valo

I hated these ads with a passion, and the femme bogue t shirts with the ‘Bom chicka wah wah’ line plastered on the front.

7 04 2010
Steve

One cannot underestimate the effect of a truly wonderful scent. Gucci Pour Homme by Gucci drives me crazy.

However, these supermarket-bought scents are not wonderful. They smell cheap and make me nauseous.

Mind you, they are a great way of identifying the presence of a bogan before they appear in your visual field. It gives you time to run.

7 04 2010
pominoz

Its when I am in the gym changing room and some young fluffy headed gym bunny sprays the stuff all over himself. Its how I would imagine nerve gas would smell before you die!

7 04 2010
Fiona of Toorak

LOL. Well, it’s never worked on me. Then again, to the best of my knowledge, I’ve never had my olfactory senses accosted by it.

7 04 2010
loftie

(X) checks ‘Lynx Effect’ off the list of things to Woo Fiona…

7 04 2010
pinky has a brain

Loftie and Fi: Are you two in love yet? When can we expect our first TBL wedding?

7 04 2010
loftie

Pinky – i’ve gotta summon up the courage to ask for a first date… though the problem is – where to go??

Fiona’s chef can dish up culinary delights whenever she pleases… and the decor and surroundings at her palacial mansion are more breathtaking than anywhere I could take her in Toorak Rd…

If anyone has some ideas – i’m open to suggestions…

7 04 2010
Lurker

I suggest you do this somewhere else.

7 04 2010
Fiona of Toorak

LOL. We’d take our vows using the bogan wedding vow generator.

7 04 2010
loftie

Absolutely… thats a given… 😉

and all our guests (all readers of TBL) would have to be there…
as well as the bridal party (Michael Jayfox and the team at TBL)…

I can see it all now…

Reception at Fiona’s mansion, chef and his team catering…

It would all be so wonderful….

7 04 2010
Fiona of Toorak

LOL. Your beloved Fiona, crying silently to herself, locked away in the marital boudoir.

7 04 2010
Sten Mk II

my money is on Fiona of Toorak actually being Shazza of Colac. With a thesaurus.

7 04 2010
Fiona of Toorak

LOL. I’d take that bet, but I don’t need your money.

7 04 2010
Tombarina

MC Hammer could marry you. He’s an ordained minister.

Dress designed by the execrable Brynne Gordon (http://resources3.news.com.au/images/2009/09/21/1225777/750047-brynne-gordon-at-brownlow-medal-2009.jpg).

Styling by the loathsome Katie Price (http://www.springfreetrampoline.com.au/blog/wp-content/uploads/2009/11/jordan-wedding.jpg)

Promiscuous orange bridemaids in unflattering and inadequate pastel satin; photos in a grimy inner city alley with perky junkies for “authenticity”; music by some crap covers band doing Farnsie/Barnsie; catering by Sizzler2U; cellar from Krazy John’s Discount Mega-Slabs; Contiki honeymoon to Bali; everything paid for on credit card.

And a luvverly, tasteful wishing well, to be introduced on the embossed Bedazzled invitations thus…..

“We hope that you will not be miffed
If we ask you not to buy a gift
You see we have already filled our home
We even have a garden gnome!

But there is one thing that we would like
To tell the landlord to take a hike
We’ve been saving hard to buy a house
But if you could help it would be grouse.”

…it will be a truly beautiful occasion occasion.

7 04 2010
Fiona of Toorak

LOL. He could perform “You Can’t Touch This” with a twist:

I’ve toured around the world,
From Toorak to the Bay,
It’s Hammer, go Hammer, MC Hammer, yo Hammer,
And the rest can go and play…

And then I’d look at Loftie and join in singing:

“You can’t touch this!”

7 04 2010
Shirley M

I’m an ordained Dudeist Priest. I would be more than happy to join you in dudely matrimony.

7 04 2010
Fiona of Toorak

LOL. I wonder if Loftie abides, um, man!

7 04 2010
Shirley M

I do would be replaced with ‘f*ckin’ ‘ay’, of course.

7 04 2010
Fiona of Toorak

LOL. Boy, this is about as far from how I imagined my wedding day to be as it’s possible to get.

7 04 2010
Shirley M

You mean you never dreamt of marrying a man that you ‘met’ online in a dudeist ceremony?

7 04 2010
Fiona of Toorak

LOL. Of course I did. I just didn’t ever think I’d have to settle so far below my station in life.

7 04 2010
Shirley M

Every heterosexual woman who marries arguably does so below her station in life.

7 04 2010
toony

This shit will not stand man, this shit will not stand …..

7 04 2010
Edna Focke-Witte

The Dude just wants his rug back

7 04 2010
Fiona of Toorak

LOL. Although in my case, and with this particular prospective suitor, the effect is more pronounced. Kind of like the Lynx Effect.

8 04 2010
loftie

Indeed I do fair maiden…

I will wait for thee… 😉

7 04 2010
chubbybloodfart

it’s pure distilled bogue.
for mine the scary part is that squads of demographers and asstd. marketing types have obviously established that this pitch works.
“the way to a bogan’s wallet is through his penis” (via his hypothalamus, or wherever it is all this puerile fantasy coalesces in it’s grey matter.)
just pathetic. marketers are clever people… ergo the fact that bogues are adolescent wankers is 23 stock point Gold fact.
I may have mentioned previously the billboards for a “brand” of water,
the “big to do list” tag.
with the empty check box next to the “chick”.
drinking water will help you pull.

Maybe there is some value to be had here…
Social justice and tolerance campaigns featuring hotties…
“yeah fellas, underneath that Burka she’s a supermodel…”
just dying to huff your pits.

still need more coffee here…

7 04 2010
Edna Focke-Witte

In all honesty this genuinely scares me.
It is all tailored to the lowest common denominator, but it is gaining momentum…
We all get that sex sells, but now it seems that sex sells everyf&ckingthing.
The thought that some people may look at ads such as these and not find it to be a joke is truly frightening.

I’m only in my 20’s and I can’t even imagine what it is going to be like when I am in my 40’s. Already, I have to tread a careful path through my daily life to avoid having someone get their f&cking jiggy all up in my grill!
I can’t even go to the doctor without fear of someone’s tit falling out as they bend over to reach a magazine. And the ground swell of low wits (of the suspended gonad construction) drooling into their collective fetid laps
every time something triggers their psycho sexual oral gratification memories.
It all seems to reinforce the once again burgeoning male “right” to weild its member before it conquering all.
Didn’t we smack this down effing years ago?
30 years of womens lib, supporting women’s right to be f@ck toys again!

*deep exhale*

7 04 2010
Sten Mk II

why don’t womens lib types ever go after Saudi Arabian style islam? too dangerous? white boys a softer target?

7 04 2010
Edna Focke-Witte

“why shouldn’t women wear watches?
there’s a clock on the stove.”
yes I know where this ends up.
for the record,
I really couldn’t be bothered responding.

7 04 2010
AlyssaKT

When I read this Facebook group I actually was amused;
“The awkwardness when a woman doesn’t choose the iron in a game of monopoly.”
Unfortunately, the majority of members may not be joking.
I always like the boot or the ship. I suppose if any man were to claim otherwise, these would be increasingly apt choices!

7 04 2010
Edna Focke-Witte

Sitting in their man caves,
thinking they’re spruiking wit.
with some sort of “Boss Key” on the porno.

10 04 2010
brad

dishwashing liquid is the best diamond polishing agent

7 04 2010
Tombarina

Breathe…breathe…there’s a good girl.

Edna, I agree with what you’re saying.

I’d also argue that some women are their own worst enemies. I’m talking about those who exploit sexual harrassment legislation; those who falsely accuse men of sexual assault in the cold hard light following a bad night out; those who manipulate maternity provisions in awards to the detriment of every other female in the organisation.

And I’m also referring to those (mostly younger) women who appear to have confused “feminism” with “gettin’ on the pi$$ with the boys & r00tin’ & glassin’ & that”.

I’ve never felt feminism is the absence of femininity; nor that it’s a stick to wield to my particular advantage, or to the detriment of others. I always regarded it as fairness. Equity. A (forced, at the time) levelling of the playing field.

Blokes like boobs. Chicks have the market cornered. And there will always be some silly attention-seeking tart prepared to wave them around like the French with a white flag.

It’s with that mindset – and a certain degree of sad acceptance – that I laugh like a drain at the “boom chicka wah wah” ad, am ambivalent about Ralph, and genuinely pity any slack-jawed deludenoid who responds to Lynx’s marketing.

*exhales….*

7 04 2010
Edna Focke-Witte

Thanks Tombarina.

I needed to hear that. Sometimes I just feel so overwhelmed by it.
Everything you say makes so much sense, and I like your point of view.
Once again you have struck GOLD!!!

*breathing deeply and calmly now…*

7 04 2010
Tombarina

Thank you, my BOGUE co-founder!

I’m very, very old – 40, in fact – and hence have had time to become quite wise. This has mostly been the result of seeing the system repeatedly rorted by other women, all in the name of “equality”.

And don’t even get me started on middle-class welfare….

🙂

7 04 2010
Edna Focke-Witte

today’s post has prompted me to consider the release of

BOGUEordure

we should convene at some point to consider.

7 04 2010
brad

great stuff girls,grew up in a family where upon by twist of fate between my family and 2 sets of cousins there was 13 boys,2 girls(they grew up too be well balanced women,who know how too throw a great left hook!),its funny but 6 of us have all had bairns of our own and lo and behold 10 girls,2 boys,anyway too get too the point as teenagers we werer installed with a sense of respect for women,but boys will be boys and we all laughed at such folly.Ha ha now we all have daughters and oh how the moral compass has turned especially for my older brother/cousins who have teenage daughters,my ones are only little.The thing is we have all become accutely aware of the double edged sword of female empowerment and the dumbing down of male youngsters due too lack off proper role models.It is a recipe for disaster and i pray the situation improves for all our sakes.

7 04 2010
AlyssaKT

Yes, Brad, I have noticed a definite difference between the men who had sisters, smart mothers and present and respectful fathers to those who had none of the above.
Oh, and I can’t help myself but correct your use of the word installed – the correct word is instilled.

You should have asked them to install spell check in you as well, that would fix the rest of your comments too. 😉
(I say this with as much respect as possible, as although your spelling errs on the side of… not good, I regularly appreciate the content and thoughfulness of your posts.

7 04 2010
AlyssaKT

thoughtfulness* 😀 haha

7 04 2010
brad

ha ha appreciate your thoughts too AlyssaKT,you have a pretty sharp edge going on,i realize my lazy grammar can be annoying,but in my world ml’s and levels are more important than p’s and q’s.However i find that by not being anal with my spell check im slowly regaining a long neglected mind set-please bare with me in this case lazy grammar does not equal lazy mind

7 04 2010
AlyssaKT

Oh yes, I certainly gathered that! 🙂

7 04 2010
Edna Focke-Witte

Great comments Brad.

7 04 2010
Tombarina

Kudos, Brad.

I’m not sure at what point female empowerment (GOD, i hate that word) overrode any notion of respect for other people, and became best expressed through a “Mad Bitch” sticker across the back window of a Hyndai Excel.

Boorish narcissism ain’t gender-specific. But women do have the market cornered when it comes to whipping out the puppies after 17 Vodka Cruisers – 30 years of (expensive and often grossly misguided) affirmative action well-spent!

7 04 2010
Edna Focke-Witte

Great comments Tombarina.

8 04 2010
Sten Mk II

I was in attendance at an environmental rally in 2008 i believe, something like “Mothers for the Environment”. It was at parliament house in perth, and i live just behind there, so thats why i was there.

It consisted of long-winded speeches from pseudo-intellectual “ladies” sporting a kid growing from its hip, along with rabble rousing within the crowd from carbon copies of said blowhards.

The best part of the day was seeing all the kids in disposable nappies – some of these kids were 4 or 5 years old – getting buckled into large 4WD vehicles for the long trip to far flung suburbs. I haven’t laughed so hard since that Judge was jailed for lying about a speeding ticket.

And no doubt they think Iron-y mining is harming the earth.

8 04 2010
Tombarina

That’s priceless!

I have a similar reaction when people bitch about “Gumment handouts” and in the same breath mention their baby bonus-funded plasma, refer to the day spa/yoga class/tarot-reading they’re attending on Tuesday when their spawn are booked in for taxpayer-funded daycare, and then complain that Family Payments should be more since the cost of living (in their over-mortgaged media room-bedecked house) and fuel (for their his’n’hers soft-roaders) has gone up.

This is when I choke back maniacal giggles and seriously consider going on a killing spree.

However, I’m just a little too tired after working a 50hr week (re which these self-righteous women tell me I’m “lucky” – like slogging my guts out to build a career and support my family happened by chance). Instead, I climb into my small, ultra-efficient, debt-free 6yo car, trundle back to my own very nice and heavily-but-managably mortgaged house which tragically lacks a media room, smile winningly at my Beloved and my Sole Offspring (neither of which are taxpayer-funded), and crack out a cleanskin.

7 04 2010
Tone

Does anyone remember the story that news.com.au ran with late last year about an Indian guy allegedly suing the makers of Lynx for false advertising, stating that the ‘Lynx Effect’ doesn’t actually work? Turns out that it was a story from India’s equivalent to The Onion …

7 04 2010
Glass 'em all

I know it was a hoax, but for just a moment, the world was perfect.

7 04 2010
T-ra

Yep, I remember that story. That is up there with fat people suing McDonalds in the d’uh catergory!

7 04 2010
Tombarina

Wonder if Lynx actually has bits of real bogue in it?

It’d certainly be one way of bringing their numbers under control. Like Charlie Carp, the garden fertiliser made from ground-up and distilled riparian feral pests which are the subject of semi-annual round-ups.

If anyone wants to start a version of Clean Up Australia Day, Ya *#nts, count me in.

7 04 2010
chubbybloodfart

charlie carp?
nice.
didn’t know that.
ta : )

7 04 2010
Mezz

Each can has a drop of Brendan Feviolas sweat!!

7 04 2010
Cookie Monster

I’m in Tombarina, I am thinking of changing my diet.

7 04 2010
Benny Hill

Lynx works better than Mortein at repelling creatures, like fat horse banging skanks. Personally I would go with some Grey Poupon for deodorant as hot English mustard is a tad too hot.

7 04 2010
Chic Brodie

Lynx I believe labels itself as a “body spray”, due to there being minimum standards for being allowed to label a product a “deoderant”.

7 04 2010
T-ra

I think that is right. The female equivalent is Impulse! There are some women out there who haven’t actually worked out it is not deodorant and consequently at about 3.00pm in the afternoon you cannot go near them due to the competing scents of musk infused vanilla and BO! Just rank! Same with men…it is not actually deodorant and doesn’t work like deodorant and they usually smell worse than everyone else by the end of the day!

7 04 2010
AlyssaKT

It IS meant to be deoderant – it is not antiperspirant. THAT is what many fail to realise (and what I think you meant, T-ra?).

7 04 2010
T-ra

🙂 I stand corrected and yes, that is what I meant….it does nothing to actually prevent the BO which it is intended to mask.

7 04 2010
Thomas

There is a distinct difference between a deodorant (used to mask smells) and an anti-perspirant (used to stop sweating).

Lynx, Brut et al are the toilet air-fresheners of the BO prevention market. They cover a bad smell but don’t prevent it. Which is why you need so much more and several does a day.

7 04 2010
Fiona of Toorak

LOL. I can’t believe the “Lynx Airline” ad hasn’t been discussed yet: http://www.youtube.com/watch?v=VTLh1LcEXgA

I had a friend who (in all seriousness) told me he couldn’t wait until they started flying. 😐

I told him they had, but the airline was called “Virgin”.

7 04 2010
Shirley M

I had completely forgotten about that ad. I was happier then…

Get on, get off.

7 04 2010
Fiona of Toorak

LOL. The remarkable thing is that their advertising MUST WORK, or they wouldnt’ do it!

Then again, given the target demographic, perhaps it’s not so remarkable at all.

7 04 2010
chubbybloodfart

that’s wot i sedd.

7 04 2010
chubbybloodfart

just took me heeeaps longer to say it.

7 04 2010
Juansito

All that for that silly little punchline that got a “meh” out of me.

FOF

7 04 2010
chubbybloodfart

you should take that as a compliment juan.
it’s not meant to work on us.

7 04 2010
Julia

Fiona, doesn’t seem like you at all to associate with (much less be acquainted with) those of such vulgar tastes.

7 04 2010
Fiona of Toorak

LOL. I must admit to being quite surprised at both his stupidity and his proclivities.

7 04 2010
Ghengis

You have (had) friends like that!! Are you sure that he isn’t one of your servants’ friends?

7 04 2010
pb

saw that brut ad two days ago, it really is very dumb.
the one almost good thing about lynx, though, is that it very clearly marks out the people to avoid – call it a reverse pheremonal effect.

7 04 2010
lauren

Ah, Mt Druitt cologne,
This post takes me back to cathcing public transport home from work on a Sydney Summers day. There was always one bogan in a cheap polyester suit, sweating up a storm and pretty much showering in a can on Lynx Africa.

In the close quarters of the bus I felt like a teenager huffing on paint thinner….

7 04 2010
AlyssaKT

I wonder which is worse though – Lynx or BO?

7 04 2010
Shirley M

As Lynx is merely is designed to mask BO, the result is often the pungent mingling of BO and Lynx. It reminds me of what boys in year 8 used to smell like. Perhaps this actually IS the Lynx Effect?

7 04 2010
Edna Focke-Witte

Or the mingling of fresh poo and air freshener.
Somehow the stench is greater than the sum of the parts.

7 04 2010
Mark

In Europe, Lynx is known by the more x-treme name ‘Axe’

and this is somewhat relevant: http://hubpages.com/hub/Man-Sues-Company-Because-Product-Did-Not-Get-Him-the-Girl

7 04 2010
Fiona of Toorak

LOL. You (and us) would be better served if you read other people’s comments before posting your own – both your points have already been covered.

7 04 2010
Mark

But I have a short attention span!………

7 04 2010
Fiona of Toorak

LOL. *glass*.

Hmmm, I rather like glassing c*nts. *guilty pleasure*

7 04 2010
Tone

I would have thought that your definition of ‘glassing a c*nt’ would be more in line with Jennifer Love Hewitt’s definition rather than the bogan definition, Fiona … 😉

7 04 2010
Fiona of Toorak

LOL. *giggle*. Where’s my bedazzler…

7 04 2010
lauren

I have to admit to the group that I own a bedazzler….
It was the coolest thing when I was 8, but now I just wake up after a drunken night to occasionally find all of my jackets saying “disco stu”
I need to stop watching the home shopping network and the simpsons…..

7 04 2010
pinky has a brain

Fi has a bogan trait…YAY

7 04 2010
Fiona of Toorak

LOL. You know the old saying “lie down with bogans, get up with traits”.

7 04 2010
Peter of Kensington

It’s called marketing. It has worked on all of you. Carry on promoting their products…

So the forced recall of faulty products is really just a priceless advertising boon for the manufacturer in question? Marketers will be interested to hear of the logical extension to your ideas, Peter! TBL

7 04 2010
Fiona of Toorak

LOL. It hasn’t worked on us if none of us are buying it.

7 04 2010
Benjamin

Oh but it will. Bogues passing by this site will now buy it out of spite.

7 04 2010
Fiona of Toorak

LOL. Of course, I hardly consider them one of “us”. They are more… “them”.

7 04 2010
Benjamin

Fair point.

7 04 2010
Benjamin

Hang on – no it isn’t. It has worked on us as we are perpetuating it.

7 04 2010
James

This discussion hardly reflects well on the product in question though.

7 04 2010
Shirley M

From a marketing point of view, the fact that we are talking about it at all would be deemed positive. I seriously doubt, however, that this discussion will have any effect whatsoever on the sales of Lynx.

7 04 2010
Edna Focke-Witte

Benjamin, I don’t believe merely talking about the ad will turn us into robots, that will storm into the nearest retailer and strip the shelves of ANY of the odious garbage mentioned in these fine pages.
That is sort of the point of the whole blog.

7 04 2010
Benjamin

Um – I think you missed my point.

I don’t think any one of us will end up buying this stuff. I was meaning more along the lines of Shirley’s comment above. Follow the thread…

7 04 2010
Edna Focke-Witte

Sorry Benjamin I must have.
Hard medium to follow sometimes…

7 04 2010
The Trav

3 girls 2 cans is that the sequel to two girls one cup??

7 04 2010
betterthantheoriginalwally

The original smelled better and left less vomit to clean up.

7 04 2010
Edna Focke-Witte

Beautifully done TBL!!!

I feel like we’ve all been coming at this from a thousand oblique insidious angles for the last couple of months.
The Lynx effect so perfectly encapsulates the bogue.
If we just continue down this line of marketing, I predict ‘Collectors Edition’ can: Replica John Holmes dick.
Lynx INCH.
For the man who needs a little xXxtra.

On a slight tangent, the new CK fragrance ad where our hero drives himself out to the desert in search of a gentle breeze he can look cool in. Cue, arms being thrown into said breeze, with shirt exposing rippled abs and turning a smooth 180.
I can’t remember the name… was it W’ank

7 04 2010
Gorey

The last paragraph of this entry is brilliant.

7 04 2010
James Hunter

Wonder, wonder, How many of those drizzeling themselves in these products would do so if they knew where the musk came from?
The musk gland of deer, rats, aligators? It is after all a first relative of other anal glands like those on the fox and the skunk.

7 04 2010
AlyssaKT

That was in “the old days”, JH.

“Since obtaining the deer musk requires killing the endangered animal, nearly all musk fragrance used in perfumery today is synthetic, sometimes called “white musk”. They can be divided into three major classes — aromatic nitro musks, polycyclic musk compounds, and macrocyclic musk compounds.”
http://en.wikipedia.org/wiki/Musk

7 04 2010
James Hunter

AlyssaKt,
True enough, about as enticing as Vanilla made from coal tar ?
However…. the smell is still the same. nuf? Maybe me strang but who wants to smell like smegma ?

7 04 2010
AlyssaKT

Mmmm…smegma…

I could sniff deer bums all day long…
“Musk is the name originally given to a substance with a penetrating odor obtained from a gland of the male musk deer, which is situated between its back/rectal area. The name, originated from Sanskrit muṣká meaning “testicle”.”

7 04 2010
Sten Mk II

and i LOVE musk sticks. tasty.

7 04 2010
AlyssaKT

me too! I spent the last $2 note on them. That was a lot of musk sticks back then!

8 04 2010
Sten Mk II

lets rob fi fi’s dole cheque and go crazy broadway style. with musk sticks.

8 04 2010
AlyssaKT

probably get the same number of musk sticks!

7 04 2010
amr

Please enlighten me as to what ‘Java’ day is?

7 04 2010
AlyssaKT

The day that is not ‘Accelerate’, ‘Sharp Focus’, ‘Pulse’, ‘Vice’ or ‘Dimension’ Day

7 04 2010
amr

Still no wiser.
I must lead a sheltered existence.

7 04 2010
AlyssaKT

Sorry, I answered you as though you had read the article.

They are the names of the ‘fragrances’.
TBL implied that bogans wear a different Lynx ‘fragrance’ each day.

7 04 2010
Paddington

Thank you, TBL. I have been silently checking this blog and patiently waiting for a discussion into the Lynx “effect”.

7 04 2010
Ryu

is it just me or have these comments pages turned into a personal chat room for undergrads? every day same people saying the same thing.

how about some thoughtful analysis beyond “aren’t bogans stupid” and “yeh I agree”, “yeh me too”, “yeh same”?

7 04 2010
Fiona of Toorak

LOL. Well, a few of us have higher degrees (mine’s in the Classics), so not all comments are undergrad.

7 04 2010
James Hunter

Fi, you ARE a classic, slightly Rubenesque, and thus a true masterpiece.

7 04 2010
Fiona of Toorak

LOL. Rubenesque? How dare you! That applies to women size 4 and above. I’m a size 2 on a bad day.

7 04 2010
James Hunter

Fi, Does size two day mean that is a day when your “not feeling yourself”

7 04 2010
Benjamin

I think Ryu is on to something here…

7 04 2010
Sten

I guess this means the wedding’s off then… what can I say, I’m devastated.

7 04 2010
chubbybloodfart BA(dil)

I will contend, at this point, that my Bachelor of Attendance (dilletante), yet to be conferred by Macquarie University, trumps your “Classics”.

Macqurie Madam.

7 04 2010
chubbybloodfart

…that would be ‘Macquarie’.

damn damn damn damn damn.

7 04 2010
chubbybloodfart

this the sort of thing he’s talking about
right?

7 04 2010
James

We lucky few…

7 04 2010
Fiona of Toorak

LOL. Even though I accept you DO have a higher degree, your area of study and place of conferral make it inferior to mine.

7 04 2010
chubbybloodfart

*indulgent chuckle*

7 04 2010
Fiona of Toorak

LOL. What are you chuckling about?

7 04 2010
SD

No Ryu, you are not alone. TBL will put up a post and there will be the same people immediately patting themselves on the back and how they so agree and how X bogue did so much the same thing even if they did not hold that opinion a second before the TBL posting.

Anyway its all been thrashed out on the Pandora post and by sheer muscle power and shouting the undergrads rule.

7 04 2010
James

I will assume you are referring to hundreds of LOLs posted with no actual point and agree with you. Undergraduates do indeed tend to be very noisy, and repetitive.

7 04 2010
Sten Mk II

empty vessels…….

7 04 2010
chubbybloodfart

agreed sir.
your contributions today have left me breathless BTW.
as ever…
bravo

7 04 2010
The Boganator

Sorry all, but totally agree… but then again, I’ll go aganist the grain and say I dont think the TBL posts themselves are as good… especially if you look back to the earlier ones, sub #50.

However, to say that any series (be it TV, books, blog, whatever) has gotten past its used by date shouldn’t be taken as a fatal insult, since it implies that there were some glory days at the beginning, and of that TBL can be proud.

After all, there are only so many things bogans actually like, righ

7 04 2010
SD

Yes, the boys have been pretty ordinary post Easter (I did assume that Intravenous was the token girl but perhaps I am wrong).

7 04 2010
Edna Focke-Witte

pfffft

7 04 2010
The Boganator

Oh come on!

The earlier posts made you laugh just seeing what they chose, because it was all just bang on the money satire – massive cans, The Corbys, etc…now that just have to search just that little bit more, and it just isn’t as apt.

Sorry to be a kill joy (it wouldn’t be the first time someone had called me that), but I think youse all have to admit it!!!

And don’t get me started on the comments left here (except mine of course!!!)… as soon as something becomes a clique, its time to move on!

7 04 2010
Shirley M

I would argue that with the obvious out of the way, the posts improve. TBL are working harder for the satire.

7 04 2010
SD

They are working harder – and the effort is showing.

Boganator I went back to #50 and it was a joy. Thx.

7 04 2010
Fiona of Toorak

LOL. I concur Shirley. Also, TBL’s become more consistent in its delivery – earlier missives tended to be rather hit and miss with respect to their linguistic capability.

7 04 2010
chubbybloodfart

concur also.
perhaps it’s subtlety is moving beyond some.
bogue (like rust) never sleeps.
i predict an infinite well of boganity to lampoon.
applaud the mad chops of our beloved leaders TBL.

(I think Michael Jayfox is hot!!!)

7 04 2010
Simon

Hear, Hear.

7 04 2010
Will S

Not really… there’s probably an as-yet unnamed law which states that Every good thing enjoyed by normal people will eventually be ruined by bogans.

7 04 2010
chubbybloodfart

at least we can have some fun with it whilst it’s all shiny and new first Will.

7 04 2010
A-Bomb

So to paraphrase the Bible in light of the Easter holidays.
“The Lord giveth, and the Bogue taketh away”

7 04 2010
Will S

I should add Fiona’s corollary, which states that Toorak is exempt from this law, of course.

7 04 2010
Fiona of Toorak

LOL. “Above”, rather than “exempt”, if you please.

7 04 2010
SD

I don’t know what the bogue takes away from it, but isn’t the Lynx ad tongue in cheek? Or do we need The Gruen Transfer to deconstruct it?

7 04 2010
Mezz

It’s toungue in cheek for the minority of the target audience that can actually read between the lines. For the majority of the target audience it’s far more exploitative and sinister and plays on several sad realities that are found within the target demographic. No need to bother the Gruen team today.

7 04 2010
Mezz

*tongue* apologies

7 04 2010
SD

Mezz, I think it is intended as tongue in cheek for its entire audience (hence its use of dweeby sorts in some ads) – the proles can get humour too you know. Sexual attraction is anyway key to almost all perfume ads, Lynx just does it an over the top way.

Adbusters has it that even alternative cultures in the West are consumeristic so unless you have totally opted out of the system, an exploitative and sinister message playing on your sad realities is playing close to you.

Personally I agree with Sibyl Ince, anything sold to you from a nice bottle is not needed.

7 04 2010
James Hunter

Ryu,
Some are under,undergrads and some are nevergrads.
Does that help?

7 04 2010
chubbybloodfart

some are, in fact, almost functionally illiterate.

7 04 2010
pinky has a brain

Don’t talk about me like that Chubbs, I’ve always been nice to you… 😉

Look at the little whingers complaining again that they are out of the loop, if you don’t like it, go away, no one asked you to come here and comment. So just shut up.

7 04 2010
Binxi

As much as I hate the Lynx ads, I do appreciate the Old Spice advertisement.
http://www.oldspice.com/videos/all/22/The_Man_Your_Man_Could_Smell_Like/

7 04 2010
James Hunter

Chubby,
Rest asurred, with a little more practice they will be !!!
Imagine the graduation day?
“and the next non achiever to recieve their “Functionally Illiterate” award is”…..
My god it could even be a TV special. “The Biggest Losers” with a difference.
How about it TBL ?

7 04 2010
Benny Hill

Are they the sort of people who go to a rave and ask for an ‘F’?

7 04 2010
James Hunter

The kids come home with an “F” on their report cards and the parents are chuffed. F for Fantastic !!

7 04 2010
Cookie Monster

Hi James,

Your circus troupe got a mention on the radio today. Apparently one of your number was featuring on a song they were playing, sorry can’t remember the name. Anyway kudos circus bizzare.

7 04 2010
James Hunter

Hi Cookie Monster,
Missed it. Thanks for the mention though.
We are sometimes on ChannelV cable and have just completed a shoot for USA /Canada Cable. so dare say that will show up some day. You can also find our watermellon chopping on Utube from Guinness Europe from last year.
Cheers

7 04 2010
chubbybloodfart

The Dumbest Losers.

I would pay to watch that.

7 04 2010
Benny Hill

After the Lynx vapours wear off and have finished my beef jerky, I enjoy watching Blokes World and their ‘who can back the ute up with a trailer attached around a course competition’.

7 04 2010
Sibyl Ince

I have a perfume allergy so, with the exception of a certain gentleman I met a few months ago for long lunch, who happened to smell like my impression of heaven, I have no idea why people feel a need to smell like anything, especially something that needs to be propelled out of a can.

I’ll just throw in a mention of the nipples ad, along with the armpits ad. Wasn’t that for some similar product? Either way, they’re both gross.

7 04 2010
r.jett

Point taken. But anything is better than a guy’s rancid B.O. Particularly when stuck in a crowded train. Perhaps spraying Lynx in the eyes of the culprit would make good use of the product.

7 04 2010
A-Bomb

To start a discussion on the Lynx Effect (TM)…
To me the Lynx Effect is the feeling I get from the copious amounts of supermarket cologne that the middle aged men at work spray on themselves when they finish their shift, and they don’t even work that hard.

It’s a feeling that gives me a slight headache, and I’m transported back to the changerooms at high-school where all the guys would use it after P.E. I also remember the burning underarms feeling that usually accompanied it if you tried to use it as an anti-perspirant.

7 04 2010
Topcrumpet

Lynx is extremely popular with profusely sweaty high school boys after recess and lunch. Lift shirt, stick can under armpit, and release 10 second spray. Then swig from your ‘Mother’ can as you swagger to your chair past the admiring glances of phone wielding baby boguettes.
The effect on the room is actually more akin to an Auschwitz shower than the phereomnes of the Playboy Mansion.
So, adults actually use this stuff too eh? Astounding.

7 04 2010
Mark

Don’t you mean the whole can?

7 04 2010
A-Bomb

Godwin’s Law strikes again.

Thankfully I also went to school in the time when if you had a mobile phone you were considered a wanker or yuppie, and Big Cans would have to wait a year after I finished before being sold in Australia.

7 04 2010
Bec

Can we please stop misapplying Godwin’s?

8 04 2010
Whistling Nixie

Sandilands’ Law, then?

8 04 2010
chubbybloodfart

oooh….
Now that is approaching Godwin’s Law.
the overuse of sandilands comparisons should be avoided, because it robs valid comparisons of their impact.
🙂
Does Sandilands law look something like this;
Sandilands Law asserts that in any given TBL comments thread the likelihood of a reference or comparison to the opinions, habits or appearance of Kyle Sandilands arising increases as the discussion progresses?

8 04 2010
chubbybloodfart

with due acknoledgement to wikipedia (and gratitude for comments posters)
I wouldn’t have known if I was choking on Godwin’s Law half an hour ago.

7 04 2010
Mezz

I had to endure a similar scenario to your above descrition in the confines of a train during the after school rush. I found it very difficult to breathe properly for 2 weeks after the experience..

7 04 2010
pb

it is indeed scary that anyone older than 22 actually uses this rank stuff. although i guess if one’s mind is stuck in a teenage mindset it is unsurprising that their deodorant choices have remained the same.

7 04 2010
Peter

James Hunter weighs in with his first post at 11:00. After surfacing from his booze induced coma. Mind you, he may have stirred earlier at 4am, by which I mean the dark heart of his soul aka the alcoholic dawn.

7 04 2010
James Hunter

Peter ,if your trying to make a point you are taking the scenic route

7 04 2010
toony

My James…how you have changed!

7 04 2010
James Hunter

Well toony
Must admit when I made the comment about taking the scenic route i was thinking of a young lady who had a mural on her bedroom cieling !

8 04 2010
urbanreverie

I’m surprised nobody has mentioned a corollary of the Lynx phenomenon, namely, aftershave and its excessive application.

I used to live in the Brisbane neighbourhood between the Normanby Hotel (of cricketer Andrew Symonds’ fame) and the Caxton Street “entertainment precinct”, and had to endure a plethora of rather obnoxious and tipsy young bogans parading between the two on Friday and Saturday nights in their efforts to chase some tail. My God, the smell! The bogan reasoning seems to be this:

1. Women like men who smell nice.
2. Therefore, if I give myself a full-body baptism in a 200-gallon vat of Blue Stratos, the chicks will go crazy over me and I’ll have to beat them off with a stick.

Similar for hair gel:

1. Women like men who pay attention to their personal grooming.
2. Therefore, if I plaster a whole tub of Schwarzkopf Taft on my head, the chicks will go crazy over me and I’ll have to beat them off with a stick.

Meanwhile, non-bogans can watch this incessant bogan parading, play an imaginary David Attenborough commentary in their head, and quietly chuckle.

8 04 2010
chubbybloodfart

…or laugh uproariously.

8 04 2010
chubbybloodfart

deep inside sophie monk…
for anyone who missed the news.

http://www.adelaidenow.com.au/entertainment/sophie-monk-i-hate-my-big-breasts/story-e6fredpu-1225851048334

save yrself the click

FORMER Bardot singer and actress Sophie Monk says she cannot stand her breasts.
i”I have big boobs which I hate. They are so annoying. I wish they were smaller,” the ex-Goldy girl tells Grazia magazine.

Monk tells the mag about her body image woes, saying she doesn’t like looking too skinny either.

“It’s not an attractive look, clothes hang off you. I prefer to have a little bit of curve; that definitely looks better. My legs are long but my body is too short.

“Then you know what? I look at myself and think, ‘Well it’s got me this far. I can’t look too bad’!”

True, her looks have just scored her a reality show on her life for E! in the US.

And while the ex-Bardot warbler says there’s so much she dislikes about her body, she has never seriously considered cosmetic surgery.

“I can’t say I never would, though, you never know,” Monk tells the mag. “But it’s crazy (in LA); there are ads for it all the time. But I probably won’t.”

8 04 2010
chubbybloodfart

apparently, sophie monk, and those of her ilk (who bear more than a passing resmblance to the ‘types’ in the deodorant fantasy oeuvre) have absolutely no time whatsoever to even give a sh*t what you smell like.
Bogan.

8 04 2010
Shirley M

Isn’t our Sophie on the cover of Zoo this week?

28 12 2010
Ash - Maxxtreme To The Maxx

Sophie, I’d be happy to love them for you.

8 04 2010
Julia

Unfortunately this phenonema is not just for male bogans, I know of several femmebogues who use the stuff as well 😦

8 04 2010
Tombarina

Please, please tell me you’re joking.

I’ve only had one coffee, and am not ready for this particular brand of loathsome horror.

8 04 2010
right and proud

That Lynx ad is not the banned ad but the current one. The original ad showed the girl sitting on the back-tray of the ute at the end but then the Fem-Nazis, with their weekly bra-burning done, decided to have a whinge about how it supposedly “objectified women” or some such crap, and so the ad continues on in its’ current form.

I do laugh though at any bloke who thinks that wearing a certain deodorant will score him chicks!

10 04 2010
LuckyFork

Of course it objectifies women. There is a robot, who receives a “reject woman” (Horror; she’s wearing modest clothing and her breasts aren’t causing spinal problems) and “fixes her”, before loading her in the back of a suspiciously bogan vehicle along with his keg and surfboard. Aside from having her under his contents insurance and possibly selling her at his next garage sale, how could the ad objectify women any more?

On a side note, why would a robot need deodorant? Did someone build a robot capable of perspiration?

12 04 2010
Whistling Nixie

You could argue that the advert objectifies man by portaying us as robots. Yey, gender equality has arrived!

12 04 2010
Whistling Nixie

That should be “objectifies men”… “Yay”…

6 10 2010
AlyssaKT

Anti-Lynx:

http://melindatankardreist.com/2010/09/sexism-alive-and-well-in-australia/

http://melindatankardreist.com/2010/10/woolies-breaks-up-with-lynx/

Despite Lynx blatantly doing the wrong thing, I bet they did very well out of all of these sexist advertising campaigns.

28 12 2010
Victory

Did you mention the “Anti Hangover” Lynx? Probably the coolest bottle to grace the Bogan’s shower stall. People see this in the Bogan’s bathroom and think he is such a man of the night !

5 04 2016
Everett

Yes! Finally someone writes about prepay phones orange pda.

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