The bogan briefly enjoyed having a ranga in charge of Australia, but even bogans eventually became tired of jokes about red hair. Caught in a flurry of boats laden with carbon, live cattle, and something to do with Greek debt, the bogan needs a new leader. A strong, soundbite-savvy, one-dimensional aggressor to set everything right in the bogan’s suddenly flustered existence. Someone with enough Real Action potential to reverse any recent, highly distressing changes to Facebook’s layout. With a federal election still some time away, Tony Abbott is not in a position to save the bogan. So the bogan turns to someone with not only red hair, but funny-looking red hair. New (old) jokes become possible (unavoidable).
Donald Trump is everything that the bogan wants from being a bazillionaire: he started by investing in residential real estate, and then became max celeb. Eventually, he scored a star on the Hollywood Walk of Fame, walked past countless velvet ropes, and now co-owns the Miss Universe beauty pageant. The bogan is also inspired by the idea that Trump gets to be an arsehole to people without repercussions. The 65 year old New Yorker was in Australia recently to record a cameo appearance in Celebrity Apprentice, reminding the bogan that its reality television-driven admiration of Trump is based on solid bogan philosophy.
While the bogan will normally glass any cunt who even utters the term “layoffs”, there are few ways to make a bogan happier than showing it footage of Donald Trump arbitrarily firing people who are striving for reality television excellence. Aside from the TV cameo, and appearances at a glorified business lunch, Trump’s core message to Australia was bogan catnip. It was almost like he knew of the bogan male’s ongoing failings to screw hot Asian chicks in Australian bars. “Screw China”, Trump thundered, referring to the partial pricing power that Australia’s commodity producers currently enjoy over their exports to developing countries in Asia. Screwing a billion Chinese people is like… a billion times better than screwing just one.
Just as Hugh Hefner has grown plump on mass-marketing trashy products carrying a logo that represents high end decadence, Trump is also unsatisfied with merely selling luxury to the very wealthy. $12 Trump cologne, “Trump Ice” bottled water, Trump vodka, Trump steaks (Trumprump?), Trump magazine, a forthcoming Trump online casino, Trump neckties, Trump home furniture, even short courses at the illegally named “Trump University” have followed. Trump sells the idea that looking rich is the pathway to immense wealth, an idea that appeals to bogans more than an interest-free, Hummer-branded Jet ski endorsed by David Guetta. Well, maybe not more than that. But, despite his periodic lawsuits, bankruptcies, and scandals, the Donald looks set to retain his hegemonic relationship over the bogan’s mind and wallet. Trump that, bogans.